Spending a significant amount of time on social media has led to Gen Z becoming a heavily comparative generation, constantly studying their bodies against the next persons; so much so that four in ten say social media has caused them to feel anxious about how they look.
According to Viacom's study, 8 in 10 Gen Z teens and millennials said, “being yourself” is the phrase “that best fits their definition of beauty, but they don't simply want to be themselves; they want to be their best selves.” Gen Z views brands as complementary to who they are.
Gen Z's approach to beauty is marked by a celebration of individuality and authenticity. Unlike previous generations, beauty standards for Gen Z are less about conformity and more about self-expression.
Nearly 80% want prospective partners to also make self-care their top priority. 75% find a potential mate more attractive if that person is open to working on their mental well-being. Values-based qualities like loyalty, respect, and open-mindedness are more important than looks, in the minds of Gen Z daters.
Gen Zers generally have strong values related to racial justice and sustainability. Mobilizations like the Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people. Climate change is one of the issues Gen Zers care about most.
Gen Z Is ‘Aging Like Milk’ and Millennials Won’t Shut Up About It
What does Gen Z struggle with the most?
A 2022 study logged 70% of Gen Zers saying their mental health needs the most attention or improvement, when compared with other areas of well-being. However, members of the generation—who largely grew up with more discourse around mental health—are also more inclined to report such struggles.
Gen-Z cares about following their passions, caring for the earth and demanding social and environmental justice from high-level decision-makers. As a result, they're more vocal, values-driven and individualized than generations that came before them.
Gen Z is romanticizing traditional, feminine aesthetics to escape from a fast-paced modern life tinged with hustle culture. Think cottagecore with its rustic and cozy vintage furniture, coquette and balletcore fashion with its bows and frills, and the back-to-nature Euro summer and tomato girl trends.
Gen Z's unique mindset has blurred the lines of traditional dating milestones they inherited from previous generations. Young people today are hesitant to say that they're dating someone, much less being exclusive with them. “Commitment does mean tying yourself to something,” Emba said.
The rise of the influencer ecosystem in luxury and fashion driven by Gen Z. Gen Z-ers are immune to traditional advertising. Authenticity and social impact make a difference. They want to feel a genuine connection when engaging with brands and these outspoken luxury and fashion shoppers are not afraid to voice concerns ...
A 2020 APA's Stress survey in America showed that Gen Z is the most stressed generation, scoring an average stress level of 6.1 on a scale of 1-10. This high level of stress can also show an impact on Gen Z in the form of ageing.
Gen Z prefers comfortable and expressive clothing like loose-fitting jeans, crop tops, and oversized pieces. Born between 1997 and the early 2010s, Gen Z accounts for 30% of the world's population.
'Millennials generally have a heightened awareness of skincare and diet, compared to previous generations, often incorporating a more holistic approach to well-being.
Gen Z is eschewing old patterns of expected behavior, and they may be the generation to finally debunk a world designed for couples and the nuclear family, forming found-family connections, and relationships on their own, with friends, romantic or not.
Based on forecasting and trends, the majority of Gen Z and single millennials will eventually marry. The average age of marriage may be in flux, but it's still as a priority for most people.
In a 2022 report, the U.S. Census designates Generation Z as "the youngest generation with adult members (born 1997 to 2013)." Statistics Canada used 1997 to 2012, citing Pew Research Center, in a 2022 publication analyzing their 2021 census.
We were very curious about the emerging dating habits of this new generation and what we found in our study was pretty interesting. Not only do the majority of Gen Z women prefer men 10-14 years older than them, but they have no interest in dating for short term gains.
The Gen Z argument is essentially that side parts are less flattering and make a person look older, so they're urging all millennials rocking side parts to do themselves a solid and reclaim their youth by achieving that elite scalp symmetry.
Gen Z brought the '90s back because it feels impossible to grow up in today's economy. The youth become nostalgic when the economy is struggling, seeking comfort and connection. It's why Gen Z is reviving indie sleaze, old-money prep, and Y2K trends of the '90s and early 2000s.
If there's one thing this generation loves to do, it's game. It's a hugely popular pastime for this group, particularly gaming on smartphones. Almost 9 in 10 Gen Z game on any device. What sets Gen Z apart from other generations, is their reasons for gaming.
Generation Z also reported lower personal confidence and self-esteem, dissatisfaction with their personal and professional lives, and lower overall quality of life than all other generations.
Gen Z women are particularly confident compared with women of other generations. Nearly 6 in 10, or 59%, of women in this age group believe they will be financially prepared for retirement, versus 43% of millennials, 38% of Gen X, and 48% of baby boomers, the study said.
Letter Solver did research to determine the most loved Gen Z slang words. The terms “sleeping on” and “yeet” were the most popular. “Sleeping on” is used when someone is saying a person is missing out on something good, while “yeet” is used to mean “throw,” but also as a generic positive exclamation.
