Why is Goyard so hard to buy?

Goyard is difficult to purchase due to its extreme, self-imposed exclusivity, relying on a "quiet luxury" model with no e-commerce, limited global boutiques (approx. 36), and no traditional advertising. The brand restricts supply, enforces strict in-store purchasing, and limits customers to four accessories per year, making popular items like the Saint Louis tote hard to find.

Why is it so hard to buy Goyard?

There are only a handful of Goyard stores worldwide, located in cities such as Paris, New York, Tokyo, and London. These boutiques offer the full range of styles, including the popular Saint Louis Tote, Artois, and Saïgon. However, walk-ins may be met with long lines or limited inventory.

Why can't I buy Goyard online?

Goyard has manufactured it's exclusivity very well by making it harder to purchase online in the modern world, they have the French heritage and a good amount of snobbery and only have a handful of stores available to buy from. They don't care about the customer that is scrutinizing their plastic totes for ``value''.

Is Goyard still popular in 2025?

While the bags may cost more, they remain highly desirable and potentially even more valuable over time. Whether you're a fashion lover, investor, or resale expert, one thing is clear: in 2025, buying a Goyard bag is not just a purchase it's a calculated move.

How many goyards can you buy in a year?

There are currently only 36 Goyard boutiques worldwide, three of which are in Paris. That means that in order to buy from a store, you'll need to be located or going somewhere with a store. Goyard limits clients to four accessories per year to maintain that sense of exclusivity.

The obsession with GOYARD & why I DON'T have one...

Can you walk into Goyard and buy?

Goyard refuse to have an online store on their website which is why you have to visit a physical location if you want to purchase directly from the brand.

Is Goyard considered quiet luxury?

In a world where luxury brands often compete for visibility, Goyard stands apart with its quiet yet commanding presence. Unlike giants like Louis Vuitton or Gucci, Goyard operates in near silence—no advertising, no online sales, and no social media interaction.

What level of luxury is Goyard?

That's when François Goyard, an apprentice at the time, took over and rebranded the company to its now-famous name. Over the years, Goyard has maintained its reputation as a top-tier luxury brand, serving royalty and nobility.

Is Hermès or Goyard better?

Goyard surpasses Hermès in value retention, achieving 104 percent. Chanel and Louis Vuitton also show strong growth, exceeding 85 percent retention.

What celebrities carry Goyard?

Including Central Cee, Hailey Bieber, Kendall Jenner & more. Goyard remains one of the most exclusive luxury brands today due to its heritage, craftsmanship, and secrecy.

Is Goyard cheaper in Europe or the USA?

Prices vary by region, but in the USA, the Saint Louis PM tote costs around $1,950, while the larger GM size is about $2,500. In Europe, prices are generally lower, with the Saint Louis PM priced at approximately €1,450.

How to spot a fake Goyard tote?

Goyard bags feature an interior Goyard logo with a "Made In" sign below. The Goyard logo must be in capitals. For the Goyard logo, look at the thickness of the "Y" the left side should be thicker and the "G" wheelbase should point clearly. The "Made In" logo is very thin and in a sans serif font.

Why is everyone carrying Goyard?

Goyard bags have earned their reputation as one of the most exclusive and high-quality luxury bags in the world. Their craftsmanship, materials, and rarity make them highly sought after, and their long history ensures that they will continue to be a symbol of luxury for years to come.

Do Goyard bags crack?

Over time, edges can crack, melt, or even fall off, but with our expert rewaxing service, we can restore them to their former glory. ✨ Waxing is a meticulous process that seals and protects raw leather edges, preserving both the beauty and durability of your bag.

What is the most sought after Goyard bag?

The Saint Louis tote is available in various colors and comes in two sizes: PM (petit modèle) and GM (grand modèle). Being the most popular Goyard bag, the Saint Louis tote is a classic choice. Its demand is at an all-time high with secondary market prices above retail for a new condition tote.

How much is a real Goyard bag?

Price Range on Goyard Bags

The Saint Louis PM is priced at around $1,600, while the Saint Louis GM is around $1,900. The Saint Louis XXL, on the other hand, is priced at about $2,300. The pricing of a Goyard bag is influenced by factors such as materials, construction, model, size, and customization options.

What does Goyard stand for?

The family name "Goyard" derives from the French "goujard", also spelled "goyard". This sickle-like tool with a blade attached to a two-metre-long strong wooden handle was used by the Bourguignon people from the Aube area to cut thorns they would then transplant onto hedgerow stakes.

Is Goyard overpriced?

Goyard bags are rather expensive because of their exclusivity. Unlike mass-produced luxury goods of many brands, Goyard maintains tremendous control over its manufacture and distribution. Goyard runs just a few stores in Paris, New York, Tokyo, and other large cities.

Is Goyard too flashy?

Unlike other luxury brands that make their presence known through flashy logos, Goyard takes a more discreet approach, letting the bag itself speak volumes.

What is the most expensive bag in the world?

Topping our list as the most expensive bag in the world is Debbie Wingham's Upcycled Egg Bag at $6.7 million.

• Mouawad's 1001 Nights Diamond Purse: $3.8 million. ...
• Hermès Rose Gold Kelly Bag: $2 million. ...
• Hermès Birkin Bag by Ginza Tanaka: $1.9 million. ...
• Hermès Chaine d'Ancre Bag: $1.4 million.

Is Goyard a status symbol?

The magic of luxury is essentially in the dream of it and Goyard has taken this approach in its stride since its inception in 1853. The House of Goyard's silent press strategy and lack of advertising makes for a brand that is the ultimate status symbol amongst the rich and famous.

Can you order Goyard online?

Yes, you can buy Goyard online now, but it's a selective process: they offer a limited range of personalized items on their official website, but for most purchases, you'll still need to visit a physical boutique or use their distance ordering service, as Goyard maintains exclusivity by not having a full e-commerce experience. You can find personalized totes, wallets, and pouches online, but for other items or to experience the full brand, you must go to a store, or check reputable pre-owned sites with authentication. 

Which Goyard colors are classic?

There are two classic color options for Goyard handbags. One classic option is the black chevron printed canvas with black leather trim surrounding the bag and handles whereas the other classic color option is the same black canvas with a brown leather trim and handles.