What's in a name? The name Hovis® comes from the Latin, Hominis Vis meaning strength of man. The name was suggested by Herbert Grime when S Fitton & Sons launched a naming competition, winning Mr Grime the £25 prize fund and officially launching the Hovis® Bread Flour Company Limited in 1898.
The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis, "the strength of man".
In 1890, a national competition was held to replace the rather clumsy “Smith's Patent Process Germ Flour” name. A prize of £25 was offered to the winner. The winner was Herbert Grime, suggesting the name “Hovis”, from the Latin “Hominis Vis” meaning “Strength of Man”
The story goes that the “ō” derived from the headcode for Hounslow. Even if this story is substantially correct, the date can't be verified. In the advert above from 1921, the product is named as HõVIS with a small tilde, rather than a macron, as in “ō”.
The Hovis biscuit is a British manufactured digestive biscuit. Manufactured under license from 1980 from Hovis by Nabisco's then Irish subsidiary Jacob's, they are shaped like a miniature flat copy of the traditional Hovis loaf, and like the bread have the word "HOVIS" stamped on their top surface.
The 1973 Hovis advert - Largo (New World Symphony)
Directed by leading Hollywood director Ridley Scott (who also directed Alien and Gladiator), the 1973 Hovis advert featured a young boy pushing his bike up a cobbled hill to deliver bread before free-wheeling back down.
As many of you may know, Gold Hill in Shaftesbury is also known as 'Hovis Hill' for its feature in the Hovis TV advert in 1973. To celebrate the 120th anniversary of Hovis, the advert featuring Gold Hill returned for a 10-day run on TV in 2006. You'll find the Hovis commemoration at the top of the hill.
The most commonly-observed ancestry found in people with the surname Hovis is British & Irish, which comprises 45.5% of all ancestry found in people with the surname. The next two most common ancestries are French & German (35.9%) and Italian (3.1%).
informal : wearing tweed clothing or tending to wear tweed clothing — used to describe members of the British upper class, college professors, etc. a tweedy English gentleman.
Kingsmill owner Associated British Foods has inked a deal to acquire Hovis Group from private equity firm Endless LLP, in a move designed to reshape its struggling UK bakery business, Allied Bakeries.
The owner of Kingsmill has agreed to buy its rival Hovis in a deal worth an estimated £75m that could create the UK's biggest bread brand if the competition regulator approves it, but also put jobs at risk.
The view from the top of Gold Hill appears on many calendars, chocolate boxes and book covers. But that's not the only reason it might seem familiar. Gold Hill became famous after featuring in a popular TV commercial for Hovis bread. Over 40 years later, crowds still flock to see it.
Gold Hill. Come and stand on the ancient cobbles of Gold Hill, Shaftesbury, a steep, picturesque street made famous after featuring in the popular 1970s TV advert for Hovis bread.
Earlier ice cream trucks and carts had bells and bugles to attract attention but in Australia, the Mr Whippy trucks played the most recognisable tune 'Greensleeves', as they also did in Britain and in New Zealand.
Hovis® Best of Both® is a bread that combines the texture and taste of white bread with wholemeal flour, offering a half and half between flavour and wholemeal flour.
We wonder which Dvořák had in mind when composing this Symphony 🤔 Dvořák's Symphony No. 9 is one of the most beloved works in classical music. You may recognise this beautiful melody played by the Cor Anglais from a famous Hovis advert back in the 1970s.
Strategically located across the UK and Ireland, there are ten Hovis® sites from which around 1.3million loaves are made and delivered every day of the week.
Hovis, which was founded in 1890, was bought by Endless in 2020 from Premier Foods, which owns the Mr Kipling brand. ABF said the deal would lead to "significant costs synergies and efficiencies" in an effort to create a sustainably profitable bread business.
Turnover at Hovis fell 8.6% to £446.8m in the 52 weeks to 28 September 2024, down from £489m in the previous 53-week financial period, the accounts revealed.
The name Hovis® comes from the Latin, Hominis Vis meaning strength of man. The name was suggested by Herbert Grime when S Fitton & Sons launched a naming competition, winning Mr Grime the £25 prize fund and officially launching the Hovis® Bread Flour Company Limited in 1898.
