Why is mascara off trend?

Mascara is falling out of trend as beauty shifts toward a minimalist "clean girl" aesthetic that favors bare, natural lashes over heavy, defined ones. Driven by Gen Z and "no-makeup" makeup trends, this shift prioritizes healthier lashes, easier routines, and a "ghost lash" look that provides a modern,, fresh-faced appearance.

Why is no mascara trending?

Rather than eliminating mascara altogether, this trend is more about embracing more natural, lash-friendly options. The shift toward minimalist beauty highlights the importance of healthy, well-maintained lashes—whether you choose to go completely bare or use a lightweight lengthening mascara to enhance your look.

Is mascara out of style in 2025?

Even with a more natural lash look trending for 2025, mascara still belongs in your makeup bag. Mascara is a timeless staple for good reason. Here's why we're all-in when it comes to mascara: Enhances Natural Beauty: Mascara opens up your eyes and makes them look more awake.

What is the Tiktok mascara controversy?

The latest example: the TikToker Mikayla Nogueira. Earlier this week, the 24-year-old beauty influencer uploaded a video reviewing a mascara. Soon after, she faced a tidal wave of backlash online as people accused her of wearing fake lashes to amplify the mascara's effects, thereby providing inauthentic advice.

What is the most popular mascara right now?

The "best" selling mascara depends on the desired effect (volume, length, etc.), but top contenders consistently praised in late 2025 reviews include Maybelline Lash Sensational Sky High for affordable length and lift, L'Oréal Paradise Big Deal for overall value and volume, and Too Faced Better Than Sex or Lancôme Lash Idôle for dramatic volume and flutter, with Tarte Tartelette XL Tubing Mascara gaining traction for smudge-proof, false-lash effects. 

Why is L'Oréal telescopic mascara controversial?

After an influencer was accused of wearing false eyelashes in advertisement for the product, many took to social media to give the product a true test. And despite the initial controversy, most of the reviews were full of high-sung praises.

What is the no mascara trick?

The no-mascara makeup look, as you can probably guess, involves forgoing mascara and accentuating the eyes only with eyeliner and eyeshadow. While skipping mascara may sound strange, especially if you have shorter or fairer lashes, the unexpected approach allows you to play up your eyes without looking too “done.”

What is the best mascara for aging eyes?

Mascara For Mature Eyes

• Charlotte Tilbury Mini Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara. ...
• Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara Black. ...
• Lancôme Mini Monsieur Big Mascara Mini Size Black - 0.13 oz/ 4 mL.

Is eyeshadow out of style in 2025?

Eyeshadow Is So Back—Inside 2025's Biggest Fall Makeup Trend. Everyone's finally wearing it again—here's why. We may earn commission from links on this page, but we only recommend products we love.

Why no mascara on bottom lashes?

When you apply thick layers of black mascara to the top and bottom lashes, it can look really harsh, and spidery, and may even age you. This was the way for so many years, but now more and more people are choosing not to apply mascara to the lower lashes in order to appear more youthful.

How to makeup eyes without mascara?

Going for a soft and subtle eyeliner look “will give the illusion of a lash without packing on the mascara,” explains Figueroa. Opt for a shade that's lighter than the shade you'd typically go for in a mascara or eyebrow pencil.

Why does Kelly Clarkson not wear makeup anymore?

"I'm actually allergic to a lot of makeup, like, [around] my eyes, it's hell every night for me," she said on Fresh 102.7 FM. "I just don't feel like wearing it all the time," she added, noting she didn't always feel herself in full glam.

What did Marilyn Monroe say about mascara?

“Boys are meant to ruin your lipstick, not your mascara.” -Marilyn Monroe.

Do guys notice girls' eyelashes?

Yes, many guys do notice eyelashes, especially when they enhance a person's overall appearance. While they might not always consciously think, "Wow, those are great eyelashes," they often notice the impact that well-done lashes can have on the eyes, making them appear larger, more defined, or more expressive.

Is it normal for a forty year old woman to be getting white eyebrows and eyelashes growing in?

A decreasing melanin level

Melanin is a natural pigment that colors our skin as well as our hair and eyebrows. Therefore, when its quantity decreases in our body, pigmentation becomes less significant, or even disappears. This is why, especially as we age, our hair turns white. For eyebrows, it's the same principle.

Should an older woman wear eyeliner on bottom lashes?

Yes, older women can wear eyeliner on the lower lid, but it's often recommended to use softer techniques and colors than harsh, dark lines to avoid making eyes look smaller or more tired; smudging, using colored pencils (browns, grays) or eyeshadows, and focusing on the outer corners or only the top lid are popular flattering options. The key is balance and personal preference, as makeup rules are meant to be adapted for what makes you feel confident.
 

How to look stunning at 70?

To look fabulous at 70, focus on personalized style, not just trends, by wearing well-fitted, quality clothes that flatter your body shape (avoid overly baggy items), incorporating classic staples with modern accessories, and using makeup to enhance features subtly. Confidence, proper grooming (hair, skincare), and comfortable, stylish footwear are also key for a polished and vibrant look, says Stitch Fix and Sixty and Me. 

What is the Vaseline mascara trick?

The hack is simple: Apply Vaseline or a lip balm to your eyelash curler, curl your lashes, and while you're holding the curler in place, use a clean spoolie to brush your lashes upward. According to TikTok, the Vaseline will help keep your lashes curled for much longer than a typical mascara application.

What is ghost mascara?

Ghost lashes refer to the barely-there, ultra-natural alternative to traditional mascara. Instead of bold, voluminous lashes, the goal is a wispy, almost invisible effect that subtly enhances your natural lashes without obvious pigment or clumps.

What can I put on my lashes instead of mascara?

Mascara removal can weaken short lashes. ✨ The hack: Use Vaseline gel as a safe alternative for a natural, long-lash look. ✨ How: Curl your lashes with a gel-coated curler, then use a spoolie for an even coat. Say goodbye to breakage and hello to nourished, lifted lashes!

Why is everyone wearing fake lashes?

The reason they've become so popular is because of the way they make your eye stand out without the need to wear any makeup at all. Eyelash extensions allow you to save time in the morning doing your makeup routine and still have an incredibly beautiful fresh look all day every day, lasting from 3 to 4 weeks.

Why wear brown mascara?

One of our favorite things about brown mascara is how versatile the shade is and it's ability to enhance your features without overpowering them. Brown mascara works to add depth and dimension to your lashes while maintaining a soft, sophisticated appearance that's perfect for daytime wear.