The Matterhorn mountain image is being removed from Toblerone packaging because some production is moving from Switzerland to Slovakia, violating "Swissness" laws. These 2017 regulations prohibit using national symbols to promote milk-based products not exclusively made in Switzerland, requiring a shift to a more generic mountain summit.
Why is the Matterhorn being removed from Toblerone?
Matterhorn no more: Toblerone to change design under 'Swissness' rules. The image of the Matterhorn mountain peak will be removed from Toblerone packaging after some of the chocolate bar's production is moved outside Switzerland, meaning it falls foul of marketing restrictions relating to the use of Swiss iconography.
As for refurbishment plans, the Matterhorn underwent a refurbishment in 2025, and at this time there are no announced plans for another closure. Of course, attraction schedules can change, so I always recommend doing a quick check before heading to the parks.
The Matterhorn is not on the Toblerone anymore, because Mondelez started producing their chocolate-bars outside of Switzerland aswell, so the authorities prohibited the use of swiss imagery on the packaging.
The Matterhorn in Switzerland is often described as the most recognisable mountain on Earth. Its sharply pointed shape — formed over millions of years by glacial erosion — rises to 4,478 metres and stands alone, almost symmetrical, on the border between Switzerland and Italy.
Toblerone to remove Matterhorn mountain peak from packaging - BBC News
How many bodies are on Matterhorn?
The “Grave of the Unknown Climber” is located in the Mountaineers' Cemetery. It reminds us of the more than 500 deaths, which have taken place on the Matterhorn since 1865.
What is the most photographed mountain in the world?
The Matterhorn, the king of mountains, is the most-photographed mountain in the world. It is myth and emblem for Alpinists and photographers alike, as well as Switzerland's most famous landmark and symbol.
What is the secret hidden among the Toblerone logo?
Have you ever noticed the hidden secret in the iconic Swiss chocolate bar logo? It's a white bear standing up on its hind legs inside the mountain, a prominent design feature. The bear is so large that it takes up almost the entire mountain, and once you've seen it, you can't unsee it.
It can no longer use “Made in Switzerland” or national symbols. The “Swissness” rules dictate that Swiss chocolate must be made there, entirely from the milk of Swiss cows. While Toblerone has fought with rivals to stop others producing triangular bars, it ceded its Swissness without a struggle.
The Disneyland "2-hour rule" for Genie+ Lightning Lane is a guideline that lets you book another ride reservation either 120 minutes (2 hours) after booking your previous one, or immediately after you tap into your current Lightning Lane, whichever comes first, ensuring you can "stack" reservations or get new ones even if your return time is far off. This allows you to strategically book popular rides with long waits, then use the time to do other things or book more Lightning Lanes.
The Disney 3-2-1 rule is a popular park planning strategy to reduce stress by focusing on 3 must-do rides, 2 entertainment experiences (shows, parades, characters), and 1 priority dining/snack, making everything else a bonus, ensuring a magical but manageable day without burnout. It helps manage overwhelming choices by setting clear, achievable goals for each park day.
The Disneyland Matterhorn Bobsleds are scheduled to reopen on July 24, 2025. The attraction has been under refurbishment since early May. Disneyland shared a brief history of the Matterhorn on the construction walls—so here's an overview, along with some extra details!
As the snow evaporates and permafrost melts, the mountain is shedding rock and developing cracks, leading to more rockfalls, landslides and other dangerous conditions.
Lindt - home of chocolate is just the place you would want to visit, if you are a true chocolate lover, the Lindt chocolate factory in Zurich, Switzerland offers a wide variety of authentic Swiss Lindt chocolates!
In 1978, a Yeti took up residence in the Matterhorn. The Yeti makes an appearance at three different occasions during the ride. For the 60th Anniversary of Disneyland Resort, the Yeti was updated with new and incredibly life-like animatronics and glimpses of the monster.
Coca-Cola. This one might take a little time to actually see. Even Coca-Cola themselves don't really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.
It attributed the discontinuation to "changing tastes" and growing its business, adding it "continuously adapt[s]" its range and "continue[s] to invest in Toblerone". The original Toblerone bar was first invented in 1908, with a dark chocolate version - containing 50% cocoa - released in 1969.
Toblerone was started in Bern, Switzerland, by Jean Tobler. His son took over the company, and in 1908, they introduced the bar with the famous triangle shape. The business name Toblerone is a play on the names “Tobler” and “Torrone,” the Italian word for honey and almond nougat.
No, Francys Arsentiev's body, known as "Sleeping Beauty," is no longer visible on Mount Everest; she was given a proper burial in 2007 after being moved from the main climbing route to a more discreet location by a team led by Ian Woodall, who had previously tried to rescue her. Her body had been visible for nearly nine years after her death in 1998, but the expedition aimed to give her a respectful resting place, ending her haunting presence as a landmark on the mountain.
On 4 October 2024, Purja broke two world records after summiting Shishapangma: the fastest time to summit all 14 peaks with no supplementary oxygen (2 years and 5 months); and, the fastest to summit all 14 peaks both with and without supplementary oxygen.
The "2 PM Rule" on Mount Everest is a critical safety guideline requiring climbers to turn back from the summit by 2:00 PM, regardless of their progress, to avoid being caught in dangerous afternoon weather shifts, darkness, and extreme cold during descent, preventing tragedies common from late summits. This rule, partly inspired by the 1996 disaster where climbers summited too late, ensures climbers descend while they still have sufficient oxygen, daylight, and energy, as the descent is often harder and more perilous, with many fatalities occurring on the way down.
