Why is there V in Bvlgari?

The BVLGARI logo was used for the first time in 1934, when its gilded brass letters graced the central doorway of the Via Condotti flagship store. In reference to ancient Rome, the "U" was replaced with the letter "V". Since then, the trademark is stylized BVLGARI in the classical Latin alphabet.

Why is Bulgari with V?

The Italian luxury house is named for founder Sotirios Boulgaris who was born in Greece but later moved to Rome. TRR Senior Valuation Manager Hope Caton explains: “As a tribute to his adopted country, Sotirios replaced the U for a V as a reference to ancient Rome and in accordance with the classical Latin alphabet.”

Why is Bvlgari called Bvlgari?

Bvlgari was founded in 1884 by Sotirios Voulgaris, a Greek immigrant, in Rome, Italy. The brand's name is a phonetic rendering of its founder's Greek surname, which was adapted to make it more accessible to Italian speakers.

Why did Bulgari change to Bvlgari?

This dedication to the brand's home city of Rome, and luxury brands' penchant for paying thorough homages to the muses that inspire their classic motifs, led to the Voulgaris' decision to update the logo to BVLGARI, using a V instead of a U, as they did when the Roman alphabet was still widely used.

Why does Bvlgari use Snake?

The enduring appeal of Serpenti jewelry lies in its masterful blend of symbolism and innovative design. The snake, an ancient symbol of wisdom, eternity, and rebirth, has been reimagined countless times through Bvlgari's distinctive Italian lens, creating pieces that are both timeless and contemporary.

BULGARI explained in 3 minutes - Short on Time

Does Zendaya only wear Bulgari jewelry?

Another clue is that, as a brand ambassador, Zendaya is contractually obliged to only wear jewelry by Bulgari during red carpet appearances. It's a common contract clause for major jewelry brands—and the only usual exception to this rule is engagement rings.

What luxury brand has a snake logo?

A symbol of transformation and rebirth, Serpenti is Bvlgari's eternal icon. Since 1948, its sinuous form has embodied the power of metamorphosis, weaving myth, timeless design and artisanal mastery into a legend that endlessly renews itself.

Why is Bvlgari so expensive?

The brand uses rare materials and expert craftsmanship in every piece. Whether it is Bulgari jewelry earrings or a Bulgari jewelry necklace, the quality is unmatched. Their designs are unique and take time to create. These factors make Bulgari jewelry expensive.

Is Bulgari owned by Louis Vuitton?

In 2011, Bulgari signed a strategic alliance with LVMH Moet Hennessy Louis Vuitton SA, the world's leading luxury group. The agreement was based on a stock transfer of the Bulgari family's shares in Bulgari S.p.A. to LVMH, an all-share deal for €4.3 billion ($6.0 billion).

Should I write Bulgari or Bvlgari?

The proper spelling of the official stamp is BVLGARI, as the traditional Latin alphabet is used in the logo's spelling. Authentic BVLGARI jewelry will always have their stamps clearly printed with sharp edges, as opposed to fakes which have sloppy printing and misspellings.

Who is the CEO of Bvlgari?

LVMH picks Bulgari CEO Jean-Christophe Babin to head watches business. Bulgari S.p.A.

How to spot a fake Bvlgari?

How much did Zendaya's ring cost?

Tom Holland gave Zendaya an east-west engagement ring that is believed to be worth over $200,000. Zendaya debuted the ring at the 2025 Golden Globes. Over six months later, the sparkler is still influencing engagement ring trends, jewelers tell ELLE.

What is the most expensive necklace in Bulgari?

Who buys Bulgari jewelry?

Sotheby's is your best resource to sell Bulgari necklaces, earrings, cuffs, rings and other jewelry.