Sephora's first store in Wales opened in the St David's Centre, Cardiff on Thursday, October 23, 2025, with hundreds of shoppers attending the launch, featuring exclusive brands like Haus Labs by Lady Gaga, Rare Beauty, and Glossier in addition to the Sephora Collection.
Cardiff has seen the opening of many other popular stores this year with Sephora, Pureseoul and Kenji all opening in the St David's centre. The Japanese clothing brand, Uniqlo will join the other new stores however a date of opening is not yet known.
Sephora UK opened five new UK stores in 2025 at Liverpool One, Sheffield Meadowhall, Manchester Arndale, Cardiff St David's and Oxford Westgate. It is aiming to have 20 store locations open in the UK by the end of 2026, with the next location, Cabot Circus in Bristol, to open this spring.
Sephora UK has officially landed in Cardiff, marking the brand's first store in Wales and its 11th location nationwide. The St David's Centre store is the fifth Sephora UK store opening this year. Sarah Boyd, Sephora UK Managing Director and Catherine Spindler, President, Sephora EME opened the doors.
Sephora UK is excited to reveal the opening date of its Cardiff St Davids store – slated for 23rd October 2025. This new store location marks Sephora's 11th store in the UK, its first store outside of England and the first to open in Wales.
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.
Back in 2005, Sephora decided to close its UK stores due to market challenges and fierce competition from homegrown retailers like Boots and Superdrug.
Sephora's most recently opened destination, located at the Birmingham BullRing shopping center, evidenced the longing of the British beauty consumer to get their hands on Sephora exclusives and SKUs from its impressive assortment of brands.
Does Sephora ship to UK? -Yes, but Sephora no longer ships internationally from their US site, so the UK won't have access to US exclusive products. MyUS allows you to shop the entire Sephora US website with no shipping limits since your order will ship to our US address before shipping to you in the UK.
After months of anticipation and social media frenzy, the expansive new Sephora store has thrown open its doors in Cardiff's St David's Centre. Formerly home to Victoria's Secret unit.
Sephora US has announced the return of SEPHORiA, the retailer's immersive beauty event, coming back to Los Angeles for the first time since 2019 on March 20–21, 2026, at Magic Box, The Reef.
Following its long-awaited return to the UK in 2023, Sephora has grown fast, with plans to open 20 UK stores by 2027. The Cardiff store, its 11th, wasn't just another opening; it was a statement of intent.
In terms of colour cosmetics, many of the brands mentioned above featured in the top 10. Charlotte Tilbury also topped this list, followed by Huda Beauty, then e.l.f., Nars, MAC, Maybelline, Fenty Beauty, Armani Beauty, L'Oréal Paris, and Yves Saint Laurent Beauty.
Locations. Ulta Beauty only operates in the United States of America. As of January 28, 2023, Ulta had some 1,355 stores across all 50 states, with about 250 of those stores located inside Target stores. Ulta Beauty had 168 retail locations across California, the highest number of any state.
Sephora's Birmingham store is located in the Bullring Shopping Centre, specifically at Unit MSu11, Level 7, The Bullring, Park Street, Birmingham, B5 4BU, and is part of the wider Bullring & Grand Central complex.
