Yes, Kirkwood is a private-label brand exclusively sold at Aldi US. It is a primary brand for their frozen poultry products, including the popular "Red Bag Chicken" (breaded chicken fillets), chicken breasts, wings, and tenders.
Chicago-based Koch Foods is doing precisely that with a new interactive "spin" packaging for Aldi supermarkets. A first among food marketers, the unique package is being used to introduce a new line of frozen chicken breast chunks under Aldi's Kirkwood brand.
Known by ALDI fans as the Red Bag Chicken, these Kirkwood Frozen Breaded Chicken Chicken Fillets are the perfect addition to any meal! Each protein-packed chicken breast is free of added hormones and steroids and is fully cooked.
Aldi mainly sells exclusively produced, custom-branded products, often very similar to and produced by major brands, with brand names including Grandessa, Happy Farms, Millville, Simply Nature, Clancy's, and Fit & Active.
Frozen Chicken Products You Should & Shouldn't Buy At Aldi
What are the two Aldi brands?
In the United States, Aldi Nord is the company behind Trader Joe's, one of the country's most popular grocery chains. Aldi Süd, meanwhile, covers southern Germany and other regions such as the UK, Ireland, Australia, China, and the U.S. (where its stores are branded simply as Aldi).
Besides Clancy's, Simply Nature and Specially Selected, other Aldi food and beverage private labels include Bake Shop, L'oven Fresh, Mama Cozzi's Pizza Kitchen, Southern Grove, Pueblo Lindo, Earth Grown, Barissimo, Burman's, Friendly Farms, Happy Farms, Kirkwood, Goldhen, Fit & Active, liveGfree, Elevation, Never Any!, ...
Which is better Perdue chicken or Kirkwood chicken?
The Perdue nuggets were my favorite, but it was a close race, with Kirkwood's chicken bites coming in second. Though the flavorful Kirkwood nuggets came in a close second, nothing could top Perdue's juicy chicken bites, which had high-quality meat and texture.
Five products are included in the recall under three brand names: Dutch Farms Chicken, Milford Valley Chicken and Kirkwood, which is an Aldi store brand. The items were shipped to distributors nationwide, but a list of the retailers that sold the affected products was not included with the recall notice. (Tyko, 8/10)
We use Bill of Lading data to understand ALDI Grocery Stores's trade in goods. In 2025, ALDI Grocery Stores's top imported product was Baked Goods, with a total of 467 units, accounting for 6.12% of its total imports. Most of the imports originated from China (4,718 shipments, 61.8% of the total).
Trusted skincare brands often recommended by experts for their effective, research-backed formulas include CeraVe, La Roche-Posay, and SkinCeuticals for general care, sensitive skin, and potent actives, respectively, while brands like The Ordinary offer budget-friendly customization, and Paula's Choice provides no-nonsense, evidence-based treatments, with many dermatologists emphasizing gentle, fragrance-free options.
Aldi sells no "ALDI" branded products. Instead it trades in phantom brands, such as "Belmont" ice cream, "Radiance" cleaning product and "Lacura" skin care. "They've improved the quality, Aldi has certainly legitimised private labelling in Australia. It's forced other players to lift their game," Mortimer said.
It's called the "Aisle of Shame" (or "Aldi Finds") because shoppers often abandon their grocery lists and budgets to impulse buy delightful but unnecessary items like home goods, apparel, and seasonal gadgets found in the middle aisle, leading to a "shameful" amount of extras they didn't plan for, but it's an affectionate term for the store's addictive treasure hunt.
Aldi's top competitors include Albertsons, REWE Group, and Jiajiayue Group. Albertsons operates as a grocery and pharmacy retailer providing online grocery shopping, delivery, and pickup services.
Most ALDI SOUTH Group garments and home textiles are manufactured in production facilities in Asia. As we do not source all our products directly, we value our business partners as important allies. They must meet all our social and environmental standards.
