There has been a strong interest among Gen Z consumers in “clean and natural” beauty products. They seek out brands that use minimal or no synthetic ingredients, prioritize “natural” and organic ingredients, and are free from potentially harmful substances.
Gen Z adores a more natural, candid look with minimal makeup which is what has made the clean makeup look so popular. To get the look, reach for light-coverage, just-a-tint options like Hollywood Flawless Filter; Pillow Talk Lip & Cheek Glow and Collagen Lip Bath, then add a slick of Pillow Talk Push-Up Lashes!
Gen Z's approach to beauty is marked by a celebration of individuality and authenticity. Unlike previous generations, beauty standards for Gen Z are less about conformity and more about self-expression.
Gen Z values experiences and purposeful purchases. They're more likely to spend on travel, events, and unique experiences that create memories. And when it comes to products, they're all about brands that align with their values. Gen Z is known for their love of sustainable, ethical, and socially responsible companies.
Some using the hashtag #nobra reveal they find the underwear uncomfortable and feel freer without them. Creator grace. e. martinn said she goes braless for sensory reasons.
A 2020 APA's Stress survey in America showed that Gen Z is the most stressed generation, scoring an average stress level of 6.1 on a scale of 1-10. This high level of stress can also show an impact on Gen Z in the form of ageing.
With TikTok and accessible price points on their side, E.l.f. Cosmetics and CeraVe are the top makeup and skin-care brands for Gen Z, according to the results of a new report by Gen-Z media company Kyra.
Nearly 80% want prospective partners to also make self-care their top priority. 75% find a potential mate more attractive if that person is open to working on their mental well-being. Values-based qualities like loyalty, respect, and open-mindedness are more important than looks, in the minds of Gen Z daters.
“Gen Z is expressing themselves through style because it's a way to imagine a different world than we have right now,” he said. “You can tell a story about yourself and what you care about, and I think that's even more important now that you have to create an image for yourself on social media.”
Rather than seek out the guidance of print magazines or established designers, an approach that may be more often afforded to people with disposable income, Gen Z's decorating style is colored by a do-it-yourself ethos, characterized by bold colors, playful patterns (like checkerboard or wiggles), and other aesthetic ...
Bowne noted that the key to achieving the Gen Z winged liner look is all in where you draw it from. The beauty creator indicated that in 2016, she'd start with eyeliner on her lid and then bring a sharp angle up to the outer corner. Millennials depended heavily on eye shape to create a “dipped” effect or thick end.
Also known as the bird's nest cut, wet mop, and the zoomer perm, the broccoli cut is basically the apex of Gen Z styling innovation. The cut involves a high fade on the sides and back that leads into a full head of (usually) curly hair up top above the hairline.
Here are six Gen Z trends that are fun, playful and easy to embrace! Eye makeup looks were all about slapping on some intense glitter and calling it a day. Not anymore. The kids these days are opting for a subtle glaze that's brought about by a neutral eyeshadow on the base paired with a frosty, metallic shimmer.
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Like millennials, Gen Z (born between 1997 and 2012), are more likely to prioritize eating healthy and getting regular exercise, however, they also prioritize their mental health and managing stress.
It is a known fact that lifespan increases with each generation. For baby boomers, the average life expectancy is 70 years, for Gen X its 85, and newer generations like Gen Z and Alpha will likely exceed the 100-year mark.
The younger generations consider the act of sending a text a sufficient signifier of a complete thought, Turk wrote, making periods feel unnecessary and overly final. “The thing is, in a messaging conversation, a period is simply not necessary,” she explained.
In reality, as a study by Sheffield Hallam University found “17% of [Gen-Z] participants admitted shopping at a fast fashion retailer each week, 62% monthly and 11% yearly, with only 10% claiming that they had never purchased from a fast fashion retailer”.
Many Gen Zers may not want to follow the paths of previous generations — they're prioritizing their careers and wellness above settling down and starting a family. In a focus group held in September, Gen Zers between 18 and 26 spoke about what their future families might look like — if they choose to have them at all.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
According to a survey in summer 2022, by far the overwhelming majority of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey.
Plant-based alternatives for animal products and meat are popular with Gen Z. In fact, 19% of Gen Z reported that they embrace plant-based eating habits. Many plant-based ingredients are more environmentally sustainable as well.
