Brazilians shower the most, averaging 14 showers per week, which is roughly twice per day, according to World Population Review and studies by Euromonitor. The high frequency is driven by the country's hot, humid climate, which makes multiple daily showers a common hygiene practice to stay cool and refreshed.
Research by Kantar Worldpanel confirms that Brazilians take more showers than people in any other country, averaging at least two showers per day or 14 showers per week. This frequency significantly exceeds the global average of five showers per week.
Recent surveys reveal that Italians lead Europe in daily shower habits, with more than 95% reporting that they shower at least once a day. In many cases, especially during the hot summer months, Italians shower twice daily — far more often than most Europeans.
An average person in the Netherlands showers for just over seven minutes a day, six days a week. Flushing the toilet also costs relatively large volumes of water: 30 litres per person per day. People in the over-65s age group use most water: 143 litres a day on average.
Brazil tops the global rankings for shower frequency, with the average person taking around 14 showers per week — nearly two per day! This routine is largely driven by the country's hot, humid climate, which makes frequent showers a practical way to stay clean and comfortable.
Why European's Do Not Shower Daily! Bathing Habits By Country 2024
How often do Brits shower?
Majority of Brits shower at least once a day
One in twenty (6%) have a shower or bath several times in a day. Half (49%) do so once a day, and one in five (20%) go for 4 to 6 times a week – leading to a total of three quarters of Britons who are showering at least once every other day.
Japan's storied bathing culture originates in its topography. The country's 25,000 natural hot springs, called onsen, led to bathing customs that go back thousands of years.
61% of women and 35% of men in Russia shower daily. 30% of Aussie men are happy to go to work each day without a shower (the sweat!?) 99% of Brazilians shower every week (serious levels of cleanliness) 2% of South Africans quite like sharing their shower with someone else, if you know what I mean.
In Italy, staying fresh is part of everyday life. More than 95% of the population showers at least once a day, with many doing it twice during the hot summer months. Most keep it short at around five to ten minutes.
Other Balkan peoples are among the most hygienic in Europe, but quite a bit below the Bosnians and Turks: Kosovans (also mainly Muslims) are at 85%, equalled by the Greeks and followed by Romanians (84%), Serbians (83%) and Macedonians (82%).
The girls do shower longer than boys (averaging at about 10–15 minutes) whereas boys shower for approximately 5–10 minutes. However, boys shower more frequently than girls (6% more boys shower more than once a day).
Cultural norms and beliefs can also play a significant role in a person's showering habits. In some cultures, daily showers may not be the norm, and individuals may only bathe on specific occasions. This does not necessarily mean that these individuals have poor personal hygiene; it is just a cultural difference.
“Some adults who go longer than 3-4 days between showers run the risk of accumulating patches of dark, scaly skin, especially in oily areas, and an accumulation of 'bad' bacteria which can lead to fungal or bacterial infections,” adds Dr. Young.
The majority of respondents have fewer than 8 showers per week - perhaps one per day is the norm? Anecdotal evidence suggests this is because sport and the gym are very important to this age group. The average Gen Z is taking between 4 and 8 minutes in the shower.
Q: Can you shower too much? A: Yes, over-showering is real and can compromise your skin barrier. Showering more than once a day or taking very long or hot showers can strip the skin of natural oils, leading to dryness, irritation and even eczema flares.
There's no one-size-fits-all answer to this question. Many doctors say a daily shower is fine for most people. (More than that could start to cause skin problems.) But for many people, two to three times a week is enough and may be even better to maintain good health.
It is common in Britain to shower once or sometimes twice a day, the report states. For many, this has "become such a normal routine that it is socially and physically uncomfortable to wash any less often". Dale Southerton, Professor of Sociology of Consumption at the University of Bristol, is one of the co-authors.
FuN JaPan 🤟❤️🇯🇵 - 🧼 Japanese people often shower or bathe twice a day — once in the morning and again at night. Cleanliness is deeply valued culturally. #JapaneseCleanliness #DailyBath #CulturalHabits #Wellness.
Sitting and washing is less likely to splash the soap form and water compare with standing and washing. You need to keep the bathroom clean for the person who take a bath after you. Also sitting directly on the floor is not hygienic. For these reasons, they use a low shower stool in Japanese bathroom.
By contrast, countries such as Mexico (8.5), Australia (8), and Venezuela (8) average about once a day or slightly less. The numbers dip further in Nigeria (7.5), Peru (7.5), and especially the United States (7.2)—just about once a day on average, with many taking fewer showers over the course of the week.
