Just about three quarters of Gen Z and Millennials say they usually shop at mass merchant retailers, coming in first above online, specialty, and discount retailers, as well as department stores and sporting goods.
Facebook, Snapchat, Instagram, TikTok, and YouTube are all popular with U.S. Gen Z audiences, but boys and girls differ somewhat in their usage of these platforms.
Creating a destination-worthy experience using technology throughout the path to purchase is important. Retailers should align their omnichannel, online presence, in-store messaging, payment options like buy-now pay-later, and social media personality to capture digital natives.
Generation Z shoppers pay attention not only to product quality and customer service but also to whether the product or service is affordable. It is also important to this generation that brands are transparent and sustainable.
Generation Z uses social media to seek inspiration, research products and connect with their favourite brands. Influencers account for a large part of the purchasing decision, make sure that your e-commerce is going from traditional digital marketing to influencer marketing.
Baby Boomers: Baby boomers were born between 1946 and 1964. They're currently between 57-75 years old (71.6 million in the U.S.) Gen X: Gen X was born between 1965 and 1979/80 and is currently between 41-56 years old (65.2 million people in the U.S.) Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6.
Gen Zers are open to trying new brands — except in personal electronics. More than three-quarters of Gen Z adults (77%) are open to trying new brands, particularly when purchasing groceries, apparel (among Gen Z women in particular), or beauty and personal care products.
Gen Z wants to see authentic, funny, and relatable content. They also want to see content that celebrates individuality and self-expression. What values resonate with Gen Z? Some values that resonate with Gen Z are authenticity, connection, community, and self-expression.
TikTok, Snapchat, and Instagram each draw roughly 80% of Gen Z social network users, but only Snapchat draws a higher share of Gen Z teen users (ages 12 to 17) than Gen Z adult users (ages 18 to 24). Instagram's Gen Z user base will be the largest—but TikTok will still win more time spent.
Status and prestige are out–sustainability and inclusivity are in. Millennial and Gen Z consumers are prepared to pay a premium for sustainable and ethical products.
The Gen Zer, on the other hand, would probably sport an electric-colored top with accented pants. A pattern can almost always be found in the mix as well. This generation of fashion icons isn't afraid to wear colors that attract all eyes in the room.
Status and prestige are out–sustainability and inclusivity are in. Millennial and Gen Z consumers are prepared to pay a premium for sustainable and ethical products.
Fast fashion found its ideal consumer in Gen-Z buyers as they are most plugged into all the new trend that seemingly come with every TikTok swipe - and, they desire inexpensive options. Learn more about how fast fashion works, how it impacts the planet, and which brands are the biggest offenders.
Born between 1997 and 2012, the 68 million members of Gen Z who make up 20.6 per cent of the US population are quietly shaping a new paradigm in generational giving. Gen Z is already proving to be one of the most generous generations, when measuring total annual giving as a percentage of disposable income.
What years are Gen Z? Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that set Gen Z apart from Millennials.
Generation Alpha is the generation following Generation Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 13 years of age, but the oldest of them will become teens in 2023.
Pop-up stores are currently a big hit with Gen Z as they hit three key points: pop-ups that target the younger generation are often designed to create unique and memorable experiences; they are temporary and therefore create a fear of missing out ('FOMO'); and the ones proving to be most popular with Gen Z usually ...
Gen Z spending habits show they care the most about fashion, makeup and beauty products, technology, and their pets. This is perhaps due to their young age and few major bills.
Consumers are increasingly conscious of the social and environmental impact of their purchases. As many as 75% of Gen Z buyers now state that sustainability is more important to them than brand name. Of The RealReal's customers, 43% say they shop secondhand for sustainability and environmental impact.
