Which day of the week is best for online shopping?
There's no single "best" day for online shopping, as it depends on what you're buying and your goals, but mornings from Monday to Wednesday are often good for finding lower prices on certain items, while weekends see higher sales activity. For clothing specifically, the best prices can sometimes be found on Saturday mornings, though some studies show Monday to Wednesday mornings as the best general time for deals.
What is the best day of the week for online sales?
Increased Sales
Monday is the day that online sales tend to be the highest. This is partly due to the Monday Rush and the fact that people are in a “buying mood” after the weekend. As a result, if you can successfully target consumers on Mondays, you are likely to see an increase in sales and revenue.
You might see more deals if you shop during the week as opposed to the weekend. “Online shopping patterns do follow certain trends! Based on data analytics, Tuesdays and Wednesdays tend to be the best days to shop,” said Miller.
The best day to shop in terms of price was Tuesday mornings. The most expensive time to shop overall was Friday mornings. “Start of the week, it's usually slower in terms of sales. Then the retailers tend to drop the prices,” Juodis explained.
To avoid crowds, Drive Research reports that Tuesday nights after 8 p.m. are when grocery store traffic is lightest. Mondays also rank as a lighter day (with the exception of that dreaded rush hour when people are getting off work).
Traditionally, the best retail sales by month include November and December, largely due to the holiday season. The period from Thanksgiving to New Year's Day witnesses a surge in consumer spending as individuals shop for gifts, decorations, and holiday-related items.
In many bazaars, Fridays or Saturdays are popular for special discounts and deals because these days attract the most shoppers. To get the best deals, it's advisable to check the local market's schedule or promotions, as some bazaars may have specific discount days or seasonal sales.
Effective online shopping involves reading comprehensive reviews, focusing on relevant product features, considering in-person verification, and being cautious about choosing the cheapest option. These practices help ensure informed decisions and minimize the risk of dissatisfaction.
While November and December, with events like Black Friday and Cyber Monday, are peak months for online sales, the summer months and post-holiday season in January and February are typically the slowest. However, with the right strategies, retailers can turn these slow months into opportunities.
Labor Day weekend isn't just about the last cookouts and beach days of summer. It's also one of the biggest shopping holidays of the year. In 2025, retailers (like Amazon and Lowe's) are rolling out deep discounts across home, fashion, tech, beauty and more.
For those households with a large family or with newborns, your preferred shopping day could be Mondays: diapers and laundry powder are usually on special the first day of the week. Other products tend to get a discount on Thursday, but fresh items get the yellow tag on Fridays.
The study found that the best time to shop online is typically in the morning, particularly on Tuesdays, while Friday mornings tend to offer the highest prices. To avoid dynamic pricing, the study recommends using incognito mode, switching devices, and utilizing price tracking apps to identify price drops.
The same research shows that Millennials (born between 1981 and 1996) lead online shopping engagement. They are 14.3% more likely than any other generation to do most of their shopping online and are the only group to favor online shopping over in-store experiences (by 5.56%).
What day of the week does Amazon have the most sales?
While each customer is unique on the Amazon platform, we see trends in our client's accounts in overall sales and conversion rates. Recent studies of online shopping found on Oribi indicate that Monday and Tuesday are the busiest days for online sales – with Tuesday being the strongest.
