Rare Rabbit is perceived as expensive in India because it positions itself as an "accessible luxury" brand, bridging the gap between fast fashion and high-end luxury, with an average order value around INR 3,000. Its pricing reflects premium quality, in-house manufacturing, and a focus on premium materials and unique, minimalist designs.
Rare Rabbit rapidly evolved from a niche fashion label into a well-known lifestyle brand. It strategically combines physical retail, digital expansion, and product diversification to capture the attention of India's style-conscious consumers.
The answer lies in two words: Vertical Integration. Unlike global fast fashion chains, Rare Rabbit controls everything - from design to production. With their own manufacturing unit and a workforce of 1000+, they have complete control over quality, costs, and, most importantly, agility.
Manish Poddar, Founder & CEO of Rare Rabbit, turned his passion for style into one of India's fastest-growing fashion brands Manish Poddar, the Founder & CEO of Rare Rabbit, has a journey that defines true entrepreneurship.
How To Start A Successful Clothing Brand - Rare Rabbit Founder Reveals His Secrets
What is the difference between Rare Rabbit and Rareism?
Rareism, the women's fashion label under House of Rare (yes, the same group behind Rare Rabbit) was founded in 2019 by Akshika Poddar and Manish Poddar, it was born out of a real gap: Akshika couldn't find international-quality clothes that fit Indian women so she built the brand to fix that.
This document provides an overview of 5 major Indian brands - Godrej, Mahindra, Titan, Wipro, and Larsen & Toubro. For each brand, it discusses their history, products/subsidiaries, competitors, and a SWOT analysis.
The deal will see about Rs 250 crore in primary capital coming into the company with the rest being a secondary transaction by husband-wife duo Manish Poddar and Akshika Poddar, who founded the brand.
1. Manish Malhotra. Background: Manish Malhotra is a household name in the Indian fashion industry, renowned for his exquisite designs and unparalleled creativity. He graduated from NIFT in 1989.
If you're looking to lower costs, countries like Bangladesh, India, and Pakistan offer unbeatable pricing. But the best sourcing strategy blends low-cost regions with reliable partners, ethical oversight, and flexibility. In today's fashion industry, the cheapest option only works if it also fits your long-term goals.
Rare Rabbit is a premium Indian apparel brand known for its contemporary styles, high-quality fabrics, and fashion-forward approach. The brand caters primarily to young, urban, and trend-conscious consumers.
What are the top 5 Indian clothing brands? Label Shaurya Sanadhya, Fabindia, BIBA, Global Desi, and Manyavar are among the top Indian clothing brands, known for their quality, craftsmanship, and stylish designs.
Rare Rabbit was founded in 2006 by a mother-of-4 and former Legal Aid, Domestic Violence Lawyer in Brisbane, Australia. In 2015, 9 years later, a brand was established in India under the same name which has led to a lot of confusion.
Fashion icon Manish Malhotra, estimated to have a net worth of around US $260 million (≈ ₹2,100 crore+) as of 2025, sits comfortably among India's richest designers — thanks to his couture label, Bollywood styling, celebrity clients and multiple business ventures.
Sabyasachi Mukherjee went to the National Institute of Fashion Technology (NIFT) in Kolkata for his studies. This time in his life was very important. He finished his classes in 1999 and had the best marks. He won all four main awards.
Which actress did Manish Malhotra accidentally text?
When Manish Malhotra accidentally texted Priyanka Chopra that he was “done with her,” she didn't lash out — she handled it with pure grace! Years later, he's still all praise for her maturity and warmth.
In this rapidly growing industry, Rare Rabbit has one of the most profitable upscale menswear franchise brands in the Indian market. The brand has registered high revenue growth, touched the mark of ₹600+ crores of annual business, and has expanded dramatically through the opening of exclusive brand stores.
Palki Sharma has won multiple awards, such as the Best News Reader Award in 2007, and Best International News Show (Gravitas) at the ENBA in 2020. She is married to journalist Sanket Upadhyay since 2008, and they have two children. Outside journalism, she runs a designer saree brand named “Reyva.”
We are humbled and proud to share that this Independence Day, Founder, Manish Poddar, was featured by The Times Of India in their Leaders of Change edition.
Tata ranked India's most valuable brand; Apple on top globally Diversified conglomerate Tata Group was on Tuesday declared India's most valuable brand with a value of $21.1 billion, while US-based technology firm Apple has retained its top position globally with about $105 billion.
Indian brands you thought were from abroad 👇 - Allen Solly: Originally established in England in 1744, Allen Solly became fully Indian-owned in 1993 when Madura Garments (Aditya Birla Group) acquired the brand.
The oldest company in India is the Wadia Group, whose origins are traceable to 1736, with its subsidiary The Bombay Burmah Trading Corporation Limited, established in 1863, being the oldest publicly traded company in India.
